Wednesday, October 10, 2007

I love my career

I have been working pretty hard the past few years to get my business off the ground, and although I've enjoyed almost every minute of it, it has been tiring. I have had to sacrifice time, money, and who knows what else to make my presence known in the massage world. And although fame might make marketing easier, I am reminded every now and then what the real goal is. It is good to feel appreciated. And I am very happy to be an official sponsor of Grumpy's/Little Guy Racing!

We are winding up our first year as a cycling club, and I am glad to say I'll be able to spend more time with the team in year two, as I am learning how to be more efficient at business marketing. When you have to spend much of your time providing personal service, there isn't much left over for anything else. So this winter will be spent planning my time more wisely during next year's racing season. Of course, that's the plan, and plans can change. But I think my client base is broad enough now that I don't have to spend every weekend at some craft fair doing chair massage. It's ok as work goes, but I'd rather spend some weekends racing, or at least near the cycling scene. That could be some of the best marketing I do all year.

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